Khairul AnnasDigital Solutions & Technology Consulting for Indonesian SMEs
Empowering Indonesian SMEs & Businesses with Digital Transformation - Proven solutions that boost revenue, reduce costs, and accelerate growth for local businesses.
Strategic Technology Services & Value Propositions
Comprehensive digital solutions addressing your business challenges with proven methodologies and measurable results for every stage of growth.
Business Challenge:
Micro businesses struggle to compete with modern competitors who have professional online presence. Limited to WhatsApp selling means missing potential customers who discover businesses through Google searches and professional websites.
Strategic Approach:
Rapid 1-week digital transformation delivering professional landing page, and seamless WhatsApp integration. Get discovered online while maintaining your preferred WhatsApp communication flow.
Key Benefits:
- Professional landing page in just 1 week
- WhatsApp integration for instant customer orders
- Mobile-responsive design for all devices
💡 Detailed packages and pricing available in the Pricing section below
Business Challenge:
Manual processes limit growth potential and competitive positioning. Growing businesses need scalable digital infrastructure but lack technical expertise to build comprehensive solutions that integrate with their existing operations.
Strategic Approach:
End-to-end digital solutions that automate workflows, provide data insights, and create new revenue opportunities. Custom development ensures perfect fit with business processes while delivering measurable productivity improvements.
Key Benefits:
- Custom 3-5 page website with CMS
- Advanced SEO optimization for higher rankings
- Analytics integration for data-driven decisions
- Email marketing setup for customer retention
💡 Detailed packages and pricing available in the Pricing section below
Business Challenge:
Growing businesses need experienced technical leadership and optimized engineering practices but face slow development cycles, inefficient cloud usage, and can't justify full-time CTO costs, risking poor decisions and wasted resources.
Strategic Approach:
Combined strategic technical leadership with streamlined engineering workflows and optimized cloud infrastructure. Delivers 25-30% productivity gains, 20-40% cost savings, and reduced technical debt while accelerating time-to-market.
Key Benefits:
- 10+ years of technical leadership experience
- Strategic technology roadmap development
- Cloud architecture and performance optimization
- Team mentoring and productivity improvements
💡 Detailed packages and pricing available in the Pricing section below
Ready to Transform Your Business?
Discover our transparent pricing packages designed to fit every business size and budget. From micro businesses to enterprise consulting.
Transparent Pricing Packages
Choose the perfect solution for your business needs and budget, from SME startups to enterprise consulting.
Perfect for small businesses ready to establish their digital presence and reach customers online.
Key Features
- Fast 1-week delivery
- Template-based design
- Mobile-responsive layout
- Basic SEO setup
What's Included
- 1-page landing page (template-based)
- WhatsApp "Order Now" button integration
- Basic contact form
- Social media links
Comprehensive solution for established businesses looking to scale their digital operations and enhance customer experience.
Key Features
- Custom design & development
- Advanced SEO optimization
- Content management system
- Analytics integration
- Email marketing setup
What's Included
- 3-5 page custom website
- Basic SEO setup & optimization
- Simple Content Management System (CMS)
- Contact forms with validation
- Google Analytics integration
- Social media integration
- Basic performance optimization
Tailored solutions for complex business needs, including technical leadership, cloud architecture, and strategic technology guidance.
Key Features
- Fractional CTO services
- Cloud architecture design
- Technical strategy consulting
- Team mentoring & training
- Performance optimization
- Scalability planning
What's Included
- Initial business & technical assessment
- Custom solution architecture
- Technology roadmap development
- Implementation guidance
- Ongoing strategic support
- Team training & mentoring
- Performance monitoring setup
Not sure which package is right for your business?
Free 30 Minute ConsultationAdditional Costs (Not Included in Packages)
- .com domain: IDR 350,000/year
- Small site hosting: IDR 20,000/month
- Medium site hosting: IDR 100,000/month
Domain and hosting costs are separate from package prices and paid directly to providers.
Proven Track Record
10+ years of delivering measurable results for businesses across industries.
Led 4-5 squads and 4-5 engineering managers, focusing on enhancing team performance and delivering key company objectives.
Key Achievements:
- Improved engineering productivity by 25% through the adoption of JIRA and measurable KPIs.
- Delivered an in-house warehouse and logistics management system, increasing operational efficiency by 20%.
- Maintained and optimized an end-to-end commerce system, achieving 99.9% uptime.
Led 4-5 squads and 4-5 engineering managers, focusing on enhancing team performance and delivering key company objectives.
Key Achievements:
- Improved engineering productivity by 25% through the adoption of JIRA and measurable KPIs.
- Delivered an in-house warehouse and logistics management system, increasing operational efficiency by 20%.
- Maintained and optimized an end-to-end commerce system, achieving 99.9% uptime.
Directed the engineering team responsible for building and maintaining the core warehouse platform, serving hundreds of Warung and several warehouses.
Key Achievements:
- Introduced scalable software architecture and best practices (e.g., microservices, CI/CD), improving system performance by 30%.
Directed the engineering team responsible for building and maintaining the core warehouse platform, serving hundreds of Warung and several warehouses.
Key Achievements:
- Introduced scalable software architecture and best practices (e.g., microservices, CI/CD), improving system performance by 30%.
Supervised a 17-engineer team across 3 squads, focusing on project delivery and technical excellence.
Key Achievements:
- Achieved a 30% reduction in technical debt through strategic refactoring and quality initiatives.
- Technically spearheaded the "Super Seller" project, increasing merchant engagement and launching a new revenue stream for Bukalapak.
- Oversaw the migration of on-premise systems to Google Cloud Platform (GCP), significantly increasing system reliability and maintainability.
Supervised a 17-engineer team across 3 squads, focusing on project delivery and technical excellence.
Key Achievements:
- Achieved a 30% reduction in technical debt through strategic refactoring and quality initiatives.
- Technically spearheaded the "Super Seller" project, increasing merchant engagement and launching a new revenue stream for Bukalapak.
- Oversaw the migration of on-premise systems to Google Cloud Platform (GCP), significantly increasing system reliability and maintainability.
Developed and maintained mobile applications for Android and iOS.
Key Achievements:
- Improved user experience and engagement across mobile platforms.
- Implemented new features, including in-app notifications using FCM, increasing active user retention by 15%.
- Collaborated with the backend team to ensure seamless integration of APIs and services.
Developed and maintained mobile applications for Android and iOS.
Key Achievements:
- Improved user experience and engagement across mobile platforms.
- Implemented new features, including in-app notifications using FCM, increasing active user retention by 15%.
- Collaborated with the backend team to ensure seamless integration of APIs and services.
Developed and maintained the core travel platform, including booking systems and user interfaces.
Key Achievements:
- Worked closely with the product team to design and implement new features, improving user retention by 15%.
Developed and maintained the core travel platform, including booking systems and user interfaces.
Key Achievements:
- Worked closely with the product team to design and implement new features, improving user retention by 15%.
Designed and developed mobile payment solutions, enabling seamless transactions for merchants and users.
Key Achievements:
- Built and deployed an Android application, achieving a 10% increase in user adoption.
- Ensured robust security protocols in mobile apps to protect sensitive user data.
Designed and developed mobile payment solutions, enabling seamless transactions for merchants and users.
Key Achievements:
- Built and deployed an Android application, achieving a 10% increase in user adoption.
- Ensured robust security protocols in mobile apps to protect sensitive user data.
Developed Android applications for platforms like LOKAmedia.com, KlubSaham.com, and Duitologi.com.
Key Achievements:
- Enhanced app stability across multiple Android applications, reducing crash rates through meticulous debugging and performance optimization.
Developed Android applications for platforms like LOKAmedia.com, KlubSaham.com, and Duitologi.com.
Key Achievements:
- Enhanced app stability across multiple Android applications, reducing crash rates through meticulous debugging and performance optimization.
Co-founded the company, establishing the technical vision and leading technology strategy.
Key Achievements:
- Gained hands-on expertise in startup operations and new technology adoption for mobile game development, including Unity, Cocos-2d, and the J2ME environment.
Co-founded the company, establishing the technical vision and leading technology strategy.
Key Achievements:
- Gained hands-on expertise in startup operations and new technology adoption for mobile game development, including Unity, Cocos-2d, and the J2ME environment.
Technical Excellence & Leadership
Comprehensive expertise across modern technologies and proven leadership capabilities.
Deep expertise in JavaScript and TypeScript for modern web and backend development.
Extensive experience with Python for scripting, data analysis, and backend services.
Proficient in building scalable and maintainable backend systems with Node.js.
Skilled in developing performant, server-rendered web applications using React and Next.js.
Solid understanding of Java and the Spring Boot framework for enterprise-level applications.
Experienced in architecting, deploying, and managing solutions on major cloud platforms.
Proficient with containerization using Docker and orchestration with Kubernetes for microservices.
Skilled in implementing robust CI/CD pipelines for automated testing and deployment.
Adept at managing cloud infrastructure as code using Terraform for consistency and reliability.
Good grasp of core machine learning principles and their practical applications in engineering.
Experience in integrating Large Language Models (LLMs) to enhance application capabilities.
Utilizing AI-driven tools to boost development productivity and code quality.
Competent in data analysis techniques and creating insightful visualizations to drive decisions.
Expert in version control using Git and collaborative workflows on GitHub.
Proficient in using JIRA for agile project management and Confluence for documentation.
Familiar with Figma for UI/UX design collaboration and hand-off with design teams.
Skilled in API design, testing, and documentation using Postman.
Proven ability to lead cross-functional teams and mentor engineers for optimal performance.
Expert in creating long-term technology roadmaps aligned with business objectives.
Systematic approach to identifying root causes and implementing effective solutions.
Strong communication skills with stakeholders at all levels, from technical teams to executives.
Extensive experience implementing and optimizing Agile practices for maximum team efficiency.
Business Case Studies
Real projects showcasing digital transformation solutions for Indonesian businesses and SMEs.
Business Goals
- •Create hyperlocal marketplace for Indonesian local merchants
- •Enable direct buyer-seller communication and transactions
- •Build trusted community forum for regional discussions
- •Support local economy through digital platform
Technology Stack
- •Frontend: React.js, Next.js for server-side rendering
- •Backend: Golang microservices architecture
- •Database: PostgreSQL with optimized queries
- •Infrastructure: Docker containerization and cloud deployment
Business Impact
Empowered local merchants to reach digital customers, created sustainable platform for community commerce, and demonstrated scalable hyperlocal marketplace model.
Business Goals
- •Create professional online presence for technology consulting
- •Showcase technical expertise and business impact
- •Generate qualified leads for SME digital transformation
- •Demonstrate modern web development capabilities
Technology Stack
- •Framework: Next.js 14 with App Router for optimal performance
- •Styling: Tailwind CSS with custom design system
- •Language: TypeScript for type safety and maintainability
- •Deployment: Vercel with automated CI/CD pipeline
Business Impact
Established credible online presence resulting in increased consultation inquiries from SMEs, improved lead quality, and demonstrated technical capabilities to potential clients.
Your Trusted Technology Partner
A partnership approach focused on your business success and long-term growth.
As your trusted technology partner, I bring over a decade of proven experience transforming businesses through strategic technology leadership. My focus is on delivering measurable results that directly impact your bottom line and competitive position.
I specialize in helping companies scale efficiently by implementing proven systems, optimizing operations, and building high-performing teams. My approach combines deep technical expertise with business acumen to ensure technology investments generate real ROI.
Whether you're looking to accelerate growth, reduce operational costs, or gain competitive advantages through technology, I'm committed to being the strategic partner who helps you achieve sustainable business success.
Ready to Grow Your Business with Technology?
Schedule a free consultation to discuss digital solutions for your Indonesian business or SME.